When I decided to launch Beauty and the Details, I had no clue how I'd get my name out there. It's not enough to choose a name, get a website and start a blog. I needed brides who were in the midst of planning their weddings to know about ME!
Also, it doesn't help that I market to New York City brides, as do 1000s of other wedding planners. I don't care how different, special or less expensive I was, my name needed to be out there.
When I first began, I read HUNDREDS of blogs (no kidding) and most of them recommended styling a shoot. Working on a styled shoot is the PERFECT opportunity to get your hands dirty, collaborate with vendors, and build your portfolio. Dirty hands = experience. Collaboration = referrals. A portfolio showcases both of those traits.
I promise you, the moment I made up my mind to style a shoot, I instantly came across a post on craigslist looking for a team to work on a wedding shoot. I emailed the poster and was chosen as the planner (SCORE!). I had no clue what I was getting myself into, but I was confident I could pull it off. Source a venue, props, and handle the logistics? No problem!
Although I was a novice, I emerged much wiser from the experience of my first styled wedding shoot. So, if you're a new Wedding Planner, and interested in planning a styled shoot, here are my 3 biggest tips for getting started:
Plan Early: Most publications (digital or print) plan around an editorial calendar. So, it's best to base your theme on what will be on trend 1 or 2 seasons from now. If you're doing your shoot in September, it should have a Wintry/Holiday theme, as that is what will be hot when you pitch it to publishers.
Speaking of pitching: Where's this shoot going to be published? You can't plan for Style Me Pretty, yet produce something that's more so for Offbeat Bride. And don't think about pitching a Waldorf Astoria Wedding to the Budget Savvy Bride (hey Jess!). All this to say, before you begin shooting and styling, RESEARCH! That way you can plan your shoot that will definitely reach your target audience.
Have fun! During my first shoot I was fixated on making sure the table scape was perfect. At one moment, the Hubs pulled me aside to look at the sunrise. I didn't have time to stop and look at the sunrise, but I did. And that's the beauty of producing the shoot, take a step back and just take in the moment. Pat yourself on the back for getting one step closer to dreams.